6 Cheap BOOST Tips for local SEO

‍If there’s one thing we know about our neighbors to the north, it’s that they love their hockey. In fact, the cities of Edmonton and Calgary have co-hosted the World Cup, World Junior Championship, and the Olympic Men’s Ice Hockey tournament in recent years. With so much attention on these two Alberta cities when it comes to ice hockey, it follows that local businesses should take advantage of this opportunity to grow their business in these cities.

 

What is Local SEO?

Local SEO for Edmonton and Calgary is the process of optimizing your website for search engines to improve your website’s visibility in the “Local” section of Google. If you’re a business, then you’re probably familiar with local customers who are searching for your business online and then clicking the “Maps” tab to find your location. Well, the first goal of any good SEO campaign is to make sure that your website shows up in the “Local” portion of Google.

For example for a plumbing contractor, local for Edmonton plumbing experts, or plumber Calgary content is primary if you want to show up in search engines when people are searching for services you offer in these two cities.

Calgary and Edmonton happen to be among the fastest-growing major urban centers in Canada. More than 1 million residents in each of these cities also happen to be very tech-savvy when it comes to online searches for businesses. That being said, you might be asking yourself, “How can I increase my visibility and ranking in local search results”? Here are 6 Cheap BOOST Tips for local SEO on how you can boost your local SEO for Edmonton and Calgary ranking as a small business owner.

 

Know Your Audience

Understanding your audience and how they are likely to be searching for your business online is vital to successfully implementing a local SEO search strategy. If you are a dentist in Edmonton, then you should know that people searching for a dentist in Edmonton are almost certainly going to type “dentist” or “dentists near me” into their search engine.

Local customers may also want to know the hours of operation that your business is open, so they can schedule appointments in advance. If you are a plumbing company in Calgary, you likely know that customers are going to be searching for “plumbing companies near me” or “plumbing repairs in Calgary”. The point here is to understand what your customers are actually searching for, and then make sure that you are optimizing your website for those terms.

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Get to Know Your Competitors

Every industry has competitors, so it makes sense to research the companies that are your closest competitors. While you want to be careful not to engage in any illegal practices while you’re researching your competitors, it is a good idea to find out how your competitors are currently being found online. You can do this by running a quick search on Ahrefs or SEMrush to get a sense of which websites are linking to your competitors. You can also use Google’s search console to find which pages are linking to your competitors’ websites. While you don’t want to steal your competitors’ SEO strategies, you can use this information as a guide for what topics to cover on your website.

Write Great Content for your Website

This is the most important part of your local SEO for Edmonton and Calgary search campaigns – for many businesses. While you certainly don’t want to “over-optimize” by stuffing your website with keywords that have nothing to do with your business, it is important to include your most important keywords in your content. On the other hand, you don’t want to sound “spammy” or like you are trying to trick search engines into ranking your website higher. A good rule of thumb is to include your target keywords once in your first paragraph, once in your second paragraph, and once in your last paragraph. You can also use your H1 and H2 tags to include keywords as well.

Get Professional Photos of Your Business

If you’re like most businesses, then you either have terrible pictures on your website, or you don’t have any pictures at all. Pictures are important for many reasons, but for your local SEO, they are crucial to have a picture of your business on your website. Not only does a picture of your business help people find you more easily on Google, but it can also increase your click through rate by as much as 89%.

It is also important to make sure that the pictures of your business on your website are “Google friendly”. This means that your images should be at least 1600 pixels wide and have the proper filenames for your website. It is also important to make sure that your images are properly credited to the photographer. It is also recommended that you include a copyright notice on your website to make sure that nobody steals your images.

Video is Still Hot, so Use it!

If you’ve been following digital marketing trends for the past few years, then you may have noticed that video marketing has been growing in importance. While written content is always important for your website, video is becoming more and more important with every passing year. In fact, Google now considers video to be the most important type of content on the internet. That being said, it should come as no surprise that customers are searching for “Video”, “how to”, and “tutorial” related keywords on Google. Video marketing is important because it is an opportunity for you to visually engage with your customers, as well as make it easy for customers to consume your content.

Conclusion

If you are a business owner in Vancouver or Calgary, you likely don’t want to show up first in a search for businesses in Edmonton. And if you are a business owner in Edmonton or Calgary, you probably don’t want to have to scroll through Vancouver businesses in your local search results. Fortunately, there are ways to make sure that your business is properly localized. From making sure that you have the proper website address for your website, to making sure that your website is fully optimized for local SEO for Edmonton and Calgary customers, there are many things you can do to ensure that your business is represented in local search results.

If you’re looking to engage with more customers in your local area, then it’s important to make sure that someone properly optimized your business for search engines like Google. From optimizing your website for local customers, to getting professional photos of your business, there are many ways that you can make sure that your business shows up in the right place. Let us at team internetWorld.ca Corp do the work! We want to be your local SEO for Edmonton and Calgary professionals! . We understand what it takes to Rank properly on any search engine. Fill out the form, and let’s get started.