STRATEGIC BUSINESS MARKETING ASSESSMENT
Using other traditional informational gathering approaches and tools, we set out to understand your company target markets.
internetWorld.ca Corp will take the time to understand your business markets. Getting serious about your online advertising ROI requires a bit of leg work. We believe having a good understanding of the products and services your company sells is an important step in providing a successful long term online advertising campaign. Our assessments will flush out other opportunities that may exist to further your online reach. Proper target market intelligence will provide road map to a successful future.
Understanding your online image
There are many avenues to improving online marketing performance, including:
- Review website analytical reports on visitor flows
- Review search terms and search trends
- Review website visitor bounce rates
- Review back links and the respective link from sites to eliminate any bad linking.
- Review customer online feedback.
- Review products and services in relation to geographical areas your firm serves
- Review any product manufacture linking in relation to the products you sell
- Competitive analysis of online competitors
- Review of any PPC reports on Adword campaigns
Tie it all together
internetWorld.ca Corp will implement a business assessment no matter the size of the client. Some company website assessments take less time and effort than others. The time and financial commitment to a business assessment depends on the size of your target markets. For our smaller clients, the assessments are often included in the monthly SEO fees. You can expect the assessments to give us and you the following;
- Makes recommendations to address those online marketing improvement opportunities that will have the maximum return.
- Suggested actions address opportunities from the perspective of the overall online target markets of your product and services.
- Enable us to develop a suggested implementation roadmap for the improvement of online advertising opportunities.
- Provide implementation coaching and guidance for the online marketing opportunities.
Serious marketers will take the time to plan before taking action. We want to help you with the entire process of internet marketing.